???????? EAT ?? ????? ???? ???? ??????? ??? ?? ???? ???? ???? ?????? ????? ????? ????? ???? ??????? ???? ????? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??????? ?? ?? ????? ?? ???? ?????? ??????? ?????? ???????. ???? ?? ??????? ?? ???????? EAT ??????? ?? ????????? ?? ?? ??? ????? ????? ?? ??? ??????? ????? ? ???? ?????. ?????